It all began with Dark Nectar Coffee Roaster's damn fine coffee. Brewed in the heart of one of California's most charming towns, Templeton, surrounded by hills and pastures alive with vineyards and farm stock, Dark Nectar supplies the quality coffee you will find throughout the fine restaurants around Paso Robles. When I moved to Templeton, I met Danny, the owner of the roasting company and was asked to created the mysterious Dark Nectar monk. From there, things grew.
Building a brand from scratch is one of the most exciting work I take on with a team. Good2Go is a coffee shop in Paso Robles that offers Dark Nectar drinks as well as locally sourced food and treats made with quality-conscious ingredients. The concept art of "Paso Life" was developed first as a compass to set the friendly tone of the brand. From there, a clean logo was designed to convey an image of simplicity and freshness. If you ever come across the little kiosk in downtown Paso Robles, make sure to stop by and get your fix of good eats and you'll be good to go. Two more locations coming soon.